This section is to display my skills in creative direction, through the ‘Vibes & energies’ magazine + Launch project.
For over two years, I led the creative direction for artistic and fashion concept shoots, generating unique ideas, setting up lighting, and refining concepts to achieve desired creative outcomes. Managed the end-to-end process, including researching and scouting locations, overseeing shoot schedules, and handling post-production and re-touch editing. Additionally, ensured the finalisation of exhibition materials through printing. Resulting in a successful exhibition and magazine launch in London.
Client
’Baby Panna’ - Panashe Paradza
Year
2021-2023
<Concept shoot, exploring ideas of creative frustration. With inspiration from the ‘Vibes & Energies 2’ mixtape.
All photos are done practically, either with natural light or studio lighting.
From hundreds of photos, over a dozen different shoots. We refined the best shots to go on display at the exhibition.
Photos chosen based on impact and expression through hair, clothing, colour, and location.
Exhibition event @ ‘The Old Street Gallery’ in London. Over 100 paying attendants, 10 additional Painters and photographers also on display at the gallery, and 5 musicians and spoken word artists performing.
Final design for the cover of the magazine cover, a centre fold and a few additional images that feature in the final print.
The idea behind the magazine is to feature these concepts that serve as physical inspiration to go along with the release of ‘Vibes and Energies 2’ - a mixtape of 10 songs by ‘Baby Panna’ a local artist based in Portsmouth, UK.
Experimentations with shutter speed, colour, location, fashion, lighting, and props led to the final outcome in the magazine as well as the exhibition display. All that allowed me to have the creative freedom to express my own artistry through this project. Utilising my creative and practical skills to plan, develop, and execute these shoots in time for the release of the mixtape and launch of the publication ‘Vibes and Energies 2’